Linkedin jobs manager5/15/2023 ![]() ![]() Regardless of the industry or work environment, the following are some duties for this manager role: It involves managing every aspect of the client's paid search campaigns, including creating and optimizing ads, setting up landing pages, monitoring conversion rates, and creating reports on campaign performance. Related: 36 Marketing Tactics for a Successful Marketing Campaign What does a PPC manager do?Ī career in managing PPC can be interesting, as it offers the opportunity to work in various industries with different types of businesses and clients. To achieve more successful campaign projects, effective managers of PPC often extensively understand the principles of search engine marketing, including search engine optimization (SEO). They monitor ads to ensure they optimally reach the company's target audience and convert more of the audience into leads.Ĭampaigns with a higher reach often get more clicks and are likely to be successful. A manager in this role accepts responsibility for every stage of creating an advertising campaign, which ranges from the initial design to the ad launch. These managers often create and maintain the company's PPC accounts, including developing keywords, ad groups, and other elements to define how the ads present online. What is a PPC manager?Ī PPC manager oversees a team of PPC specialists to ensure that an organization's ads remain consistent with its overall marketing strategy. ![]() In this article, we define what a PPC manager is, discuss their key duties, describe how to become one, provide a list of their skills, and answer some FAQs about this role. Learning more about what these managers do and how to become one can help you prepare effectively for this career path. ![]() If managing a company's paid search marketing efforts interests you, a career as a pay-per-click manager can be rewarding and fulfilling. Pay-per-click (PPC) management is an integral part of digital marketing that enables organizations to rank higher on social media websites or search engine results.
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